Improve the web traffic by Web Traffic Analysis, Keyword Research

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Web Traffic Analysis

Knowing where your current (and future) web traffic is really coming from is a critical first step. We're not just talking about a simple hit counter on your web page here.

 

You need to know unique web visitors. You need full knowledge of how people are finding you, including which search engines and keywords they used, or which partner site referred them. This will be crucial to evaluating future improvements to your web traffic. Often times, this new data will help you discover new search terms and search engines that spawn ideas to even further expanding your web traffic.

 

Our first step is always setting up real-time traffic monitoring on your site. You will have your own real-time access to your site's data. Besides extensive graphs of your web traffic, you'll also have the following data at your fingertips:

 

Traffic

- Summary

- By Page

- Hourly History

- Daily History

- Weekly History

- Monthly History

- Yearly History

- 30-Days by Hour

 

Visitors

- Latest Page Views

- Latest Visitors

- Domain Search

- Repeat Visitors

- Domains

- Major Domains

- Languages

- Countries

 

Navigation

- Navigation Paths

- Entry Pages

- Exit Pages

- Reloads

 

Referrers

- Referring Sites

- Referring Sites Detail

- Search Engines

- Search Keywords

- Keywords by Engine

- Daily Search

Engine History

- Weekly Search

Engine History

- Monthly Search

Engine History

- Major Domains

- Countries

 

Clients

- Browsers

- Browser Versions

- Operating Systems

- Screen Resolutions

- Color Palettes

- Script Versions

- Java Support

- Cookie Support

 

Summaries

- Hour of Day

- Day of Week

- Day of Month

 

Keyword Research

Finding the proper search term

Knowing how many times certain search phrases are being used in the engines is critical to planning your search engine marketing strategy. Optimizing your web site for the wrong keywords will cost you visitors. You may actually have a #1 search engine ranking on certain keywords, yet you still receive no traffic. This is generally because very few people are really searching for those keywords that you are ranking well on. As an off-the-wall example, say you decide to target the phrase "asxlk djlskasdfl". If you place that phrase on your web page a few times and submit your site to the search engines, most likely you will be in the top results for that particular term. But you will not get any traffic off this top listing because nobody is searching for it. Even more important is discovering the dozens or even hundreds of keywords out there that your competition may not have thought to target. Our proprietary tools will quickly generate an extensive report of related keywords, along with an analysis of the competition for that keyword. We will then analyze and place each keyword into one or more of the following categories: 1) Use Pay-Per-Click Services Most targeted keywords are worth paying the minimal amount to generate a visitor to your site using the recommended pay per click (PPC) sites. We'll help discover those hidden gems that, for a very low cost-per-click, you can be placed in the top spots. 2) Target in Web Directories In some sites such as MSN, web directory entries come up before regular search engine results. Your listing description needs to be carefully constructed to target your main keywords (especially those words receiving a lot of searches but with little competition). 3) Optimize for Search Engines Finally, we will identify search terms that are too expensive to be ranked well in the pay-per-click sites. Ideally, all relevant keywords would be optimized for the search engines (because usually indexing with them generates 'free' leads). But since we are balancing results with cost, carefully choosing the terms to target is essential.