Google optimize
Throughout the
web our most common signal used for measuring a product’s relevance comes in
the form of Google Analytics. By ingesting basic raw visitor activity data, it
allows you to see how people are interacting with the website, how long they
are staying on the site, and how they’re feeling from the product or service.
Today we’re
going to dive deeper into the process that goes into creating a good business
report and how the feedback that comes from the report is used to define the
next phase of your business strategy.
In the previous
post we saw how Google Analytics can be applied to develop a business strategy
and since then we’ve been doing a lot of exploring the area.
Google Analytics Tracking A View of Google Analytics Tracking Analysis
In this post,
we’re going to show you the thinking that goes into building Google Analyticstracking report which will further help you understand how it may be relevant
for your future strategy.
For each dashboard we’re going to focus on three components for measurement, Quality, Frequency, and Clicks.
Quality tracking
focuses on the actual customer experience when they’re using the product or
service. A good experience includes reporting on the success of messaging,
which shows people are taking action and making a purchase. When customers have
a great experience with your product, it allows for a higher ROI since it shows
that you’re winning them over to your products.
However, quality
metrics may not go with your business objectives especially if your product or
service doesn’t have a dedicated web page for customer experience (i.e., your
webperson, your customer success team, etc.)
“In mobile, Web
applications, and the apps of people who engage with your site and product
directly, the website user experiences are much harder to capture data on.”
Wastelands An
Introduction To Google Analytics Tracking
Frequency
tracking helps you understand how much traffic you’re getting on a weekly
basis. This will help you understand the specific number of people coming for a
certain reason, like a trip to your website by a user who’s wondering if your
product is still relevant, maybe they’re making a purchase right now. When you
can understand the time-frame of your tracking data, you can spot any
discrepancies that may pop up in your numbers.
Lastly, Tracking
Analysis, the final tracking topic, focuses on what type of pages that the
customer is visiting. In other words, what shows up most often in the Google
Analytics report?
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