Using google analytics keyword planner
You should have your keywords mapped
out before you try to launch an ad campaign. Targeting long-tail keyword
phrases will help you find the most targeted traffic, but you shouldn’t eliminate
prime keywords, either.
There are many pay per click search engines, but Google AdWords is the most
well-known of the bunch. If you spread your campaign out among different
networks, you’ll get a better ROI (return on your investment).
Commission Junction (CJ) is another pay per click search engine, but most
people only think of them as affiliate marketing hubs. CJ is an extension of
Value Click, so make sure you check out their PPC opportunities.
Other PPC engines include:
• GoClick
• Enhance Interactive (Ah-Ha)
• MIVA
• Kanoodle
• Value Click Media (FastClick)
• Yahoo! Sponsored Search (Overture)
The same money-saving techniques you apply to your Google AdWords account can be applied to the other search engines. Here’s how to get started with Google AdWords:
Step 1: Get a Google AdWords account.
The account will cost you $5.00 one time. Then everything from there on out is based on how much you pay per click through for the keywords and phrases you’ve bid on.
Register for an account at: Google AdWords and make sure you get the Standard edition, not the Starter one.
Step 2: Target Your Customers on google analytics keyword planner
Choose between English or another language and pick whether you want to target your consumers by Countries and territories or something more narrowed-down if you have a local slant to your niche.
If you choose Countries, then you’ll need to select which countries you plan to have your ads shown in. Choose every country that speaks the same language.
Step 3: Create an Ad
Google makes you stick to some size specifications. You’ll need to enter the following information:
1) Headline (Max 25 characters)
2) Description line 1 (Max 35 characters)
3) Description line 2 (Max 35 characters)
4) Display URL (Max 35 characters)
5) Destination URL (Max 1024 characters)
If you’re using Pay Per Click for affiliate marketing, then it’s best to make your destination URL a page with a squeeze box on it so that you can capture your visitors’ names and email addresses before funneling them on to the product owner’s website.
Try to be clear, but clever with your headlines and descriptions. You don’t want to be so vague that no one bothers clicking through on your ad, but don’t be so clear that you’re boring.
Some affiliates will even use a headline that blasts the product as a way of getting people to click on the ad, since they’ll want to see anything negative before they make a buying decision.
However, your review will only slightly bash it, while you provide a solution for whatever was wrong with the product, and then give a strong endorsement to it to help close the sale and earn your commission.
Step 4: Enter Your List on Google analytics Keywords planner
It’s important that you split your keywords up into narrow targeted lists so that you can develop ads that work best for each list. For instance, you might have one campaign running with only the product name in it or variations of it, along with the author’s name.
If you were running a PPC campaign about Baby Naming, promoting a Baby Naming eBook, then you might separate your campaigns into things like: Christian Baby Names, Girl’s (or Boy’s) Baby Names, Trendy Baby Names, and so on. That lets you create ad headlines that work for each group – such as:
• Top Baby Names for 2007
• Biblical Baby Names
• Baby Names for Girls
Step 5: Set Your Pricing
This is where you want to be careful. So many people try bidding top dollar for keywords to beat out the competition, but they can’t afford the bill that comes with it. Whatever limits you set your campaign for – Google will use them up.
So if you say you can afford to spend $100 per day, that’s what you’ll be forking over at the end of the day if your ad converts into clicks. Don’t assume the clicks will turn into sales, either.
You may only get a 1% conversion rate, so if you’re selling a $47 eBook, and you’ve priced your keyword clicks at $5, you’ve just spent $500 to make $47. Be smart about it.
After you track, test, and tweak your ads and keyword lists, you can see what’s performing best and then up the ante for those particular campaigns, if you want to. The highest bidder doesn’t always get top spot anyway – Google has a Quality formula they use to determine who ranks best, so make your landing page and your ad as good as it can be. Here are some tips for making a great headline or description for your PPC ad:
• Ask questions like, “Tired of Being Broke?”
• Experiment with white space ads where you don’t use up all available characters.
• Use dynamic coding to make your keyword appear in the ad. So using “Finally! {keyword: Diet Magic}” will appear like this: Finally! Diet Magic
Now let’s move on to how you can harness all of this traffic and analyze it so that you can make it ten times better!
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