Multimedia Platforms to Entice Visitors to Click on Your Links

 

In the past, the text medium was the only way utilized to increase a marketer’s customer base. This evolved from placing advertisements on other sites to the more popular text links used in article marketing.

Placing the Text Links

By placing text links on articles found within other websites that have similar content as the advertiser, site owners see an increase to the hits of their web pages. The advertiser’s links are placed as keywords within the other site’s article and those keywords became links pointing to the advertiser’s web pages.

This was - and still is - an effective way to increase traffic from the other site, but it could also increase the rankings on the search engine pages using good keywords. As long as the two connecting sites were related to each other, they raised their chance of obtaining high rankings in the search results.

This medium, unfortunately, has its drawbacks as well. Although they are effective, they can also hurt your chances in the search engine rankings if the search engines don’t feel the connecting links are relevant to each other.

You run the risk of shelling out quite a bit of money to use the text links within other sites if you’re buying your position, only to be considered a possible spammer in the search engine indexing.

Even with this risk, people still continue to utilize this medium as the extra added effort in their marketing campaign for their website. Most feel the benefits outweigh the drawbacks when they’re planning their marketing strategy.

The text medium delivers good results for any marketer, but there are other ways to reach your target market. You want to gain more directed traffic and make your sales better.  But try the next level of marketing techniques guaranteed to enhance your sales pitch.

The ‘net is full of multimedia products that are popular among consumers. Audio and video files are on the rise, so marketers are taking advantage of this. By using the multimedia platforms in their marketing strategy, they gain trust from their consumers who are more likely to purchase the product. Let’s break down the mediums and discuss how they work and how you can do them yourself easily.